motivating elderly to go out promoting social life

Tracker is the result of a thorough trend analysis around young urban professionals. This target audience is more and more drawn to digital interactions, while losing their purpose to go out and meet new people.

Through Tracker, we want encourage those people who are locked in their own social circle to go out and meet new people, using their own preferred digital means.

Tracker allows users to organize events and connect to new people around them. This way you can use this social media platform to go out and meet new people.

client

own work

project kick-off

september 2016

project finished

november 2016

key capabilities

innovation strategy

trend research

market research